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Radio Flyer's Mission
To bring smiles to kids of all ages and to create warm memories that last a lifetime.

2016 Talent Management article about Dorie's contribution to Radio Flyer

More about Radio Flyer and their vision and values

See the WGN Halloween Pumpkin Carving Story

Awards were reported in the
Wall Street Journal

The 2009 WorkforceChicago Award presentation.

Read about about Radio Flyer CEO Robert Pasin in The New York Times.

Radio Flyer Grows as a Learning Organization

Dorie has had the privilege of supporting the growth of Radio Flyer since 2004, when the newly articulated Vision, Mission and Values laid the groundwork for an almost 90-year old company to reinvent itself.

Based on the foundation of its values and history, the Chief Wagon Officer, Robert Pasin, established a direction for investment in the people who work at Radio Flyer. Using as a guideline the lessons in Jim Collins' Good to Great, Radio Flyer has built planks that emphasize robust selection of talent, cultivating humble and passionate leaders, Flyer Wheel teams to bring process improvements on a steady basis, increasing two-way communication including Employee Engagement Surveys, 360 Feedback Surveys, and a Goals process involving each member of the team.

Wagon U Symbol2009 saw the launch of "Wagon U," with Dorie serving in the role of Dean.

The excitement continues!

  Wagon U
Dorie in her official "Dean
of Wagon U" outfit

Dorie and Pasin in Wagon U garb

Celebrating the launch event for "Wagon U" with Robert Pasin, Chief Wagon Officer in March, 2009.


Banner on building  

CHICAGOBUSINESS Powered by Crain's

Crain's Chicago Business names Radio Flyer one of Chicago's "Best Places to Work" again in 2011!
Read about it.


Radio Flyer is recognized as an outstanding employer:

Logos from awarding entities


Awards from 2009
Workforce Chicago: Business Invested in Learning

Winner of the 2009 Workforce Chicago Award

Radio Flyer won this honor for its exemplary commitment to employee learning and development. Workforce Chicago has recognized only 24 companies in the past 9 years for their commitment to excellence.

Best Place to Work in Illinois 2009

Ranked #4 mid-size Illinois company to work for

The company has been recognized for outstanding positive employee engagement and commitment to the well-being of all employees. "Radio Flyer provides an environment where everyone can LOVE their job and have fun living our values every day!"

Top Small Workplaces 2009 Winner

Recognized in The Wall Street Journal

Winning Workplaces and The Wall Street Journal collaborate to identify exceptional small organizations and seek out small employers that foster teamwork, flexibility, high productivity and innovation while helping their employees grow personally and professionally.

        Radio Flyer photographs

The Radio Flyer Team
The Radio Flyer Vision, Mission and Values Committee accept the award for Illinois Best Places to Work
  biggest wagon ever
Celebrating Heritage Month, Radio Flyer Olympics in August, 2009. My team was "Texas"and we won the costume contest. I am seated in front of the World's Largest Wagon at Radio Flyer Headquarters in Chicago.

Challenge poster

The ECO-FLYERS at Radio Flyer issued a "1 Ton Challenge" to all employees in Jan, 2009 to lose one ton of carbon emissions per individual household. By July, they had
surpassed their goal and reduced 108 TONS of carbon emissions on an ongoing basis. Good work!

Amy Bastuga, Human Resources Director, and Dorie accepting the Second Place Award in 2010 Best Small Workplace in the United States, sponsored by the Great Place to Work Institute.


Each year, WorkforceChicago recognizes leading Chicagoland companies demonstrating exemplary learning and development practices with its Annual WorkforceChicago Award Event.

Robert Pasin, President & CEO accept this year's award from Mayor Daley presented at Deloitte's Chicago office.


The Little Red Rule:

"Every time we touch people's lives, they will feel great about Radio Flyer"

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© 2017 Dorie Ellzey Blesoff.
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